*EDITOR’S NOTE: This article makes reference to something called “multi-words,” which is ECSC’s own term for vocabulary that contains more than one word.
Quick quiz on Business English word pairs! Do you know which is the best word to complete the following sentence?:
“Large businesses often focus on a large market ________.”
- a) behavior
- b) agency
- c) segment
English vocabulary like noun + noun multi-words can be useful to many English learners, and it is easy for many people to learn them as a single unit of vocabulary. Examples include phrases like sales revenue, employee training, and product launch.
Keep reading to find the correct answer to the question above, as well as learn other nouns that go together to form noun + noun Business English word pairs that you might hear at work.
Consumer Behavior
The first noun + noun English phrase we will look at is ‘consumer behavior’. If you work in a marketing or advertising role at your company, you might hear people using this word pair to talk about customer actions & decisions related to purchasing a product or service.
For example, you could hear your coworkers say, “We should study consumer behavior in online markets,” or, “Analyzing consumer behavior can help us adjust our advertising strategies to increase sales.”
Advertising Agency
The second example of a common Business English word pair made up of two nouns is ‘advertising agency’, which is a company that creates, plans, and executes advertising for customers.
This phrase is used very often in workplace communication, whether it’s someone talking about a dream job or a coworker discussing the plans of the company.
For example, you might hear someone say, “She really wants to work for an advertising agency,” or your boss could say, “We will hire an advertising agency to help us with our 2024 digital campaigns.”
Market Segment
The final example of common noun + noun English multi-word phrases in the workplace is ‘market segment’, which is the correct answer to the quiz question above.
This phrase is frequently used in marketing & advertising departments when discussing which part (or “segment”) of a market they want to focus their campaigns on.
An example sentence you might hear at work is, “We want to increase our sales by focusing on new market segments,” or “Each market segment will require different advertising strategies.”
In this article, you learned three examples of noun + noun phrases that are commonly used in Business English communication. It is easier for most people learning English as a Second Language (ESL) to learn this kind of vocabulary as multi-words.
Can you think of any other examples of noun + noun Business English multi-words that you hear or say at your job?
Key multi-words vocabulary in this article:
- sales revenue
- employee training
- product launch
- consumer behavior
- advertising agency
- market segment
To learn more about how multi-words help Thai professionals like you to speak English better (พูดภาษาอังกฤษ) or how ECSC’s corporate English courses help Human Resources departments improve their employees’ Business English skills, contact us today.
