At ECSC Thailand, we know how important it is for your company to use English well. English is the language of business, and when your employees use it professionally they can communicate clearly & confidently with their coworkers & customers.
That’s why we offer a new and special service to help Thai companies. We call it Business English Consulting.
But it’s more like a partnership, so rather than imagining that you are hiring a “consultant,” think of it like hiring a dedicated “Business English Business Partner,” or BEBP.
By furnishing your company with an onsite BEBP – on a full-time or part-time basis – you are able to assist your employees with their day-to-day English communication needs and train them to become better English communicators.
The BEBP service is innovative and unique, so you’ve probably never heard of it before. But it can provide tremendous value to your company, and this article will tell you how.
● ● ●
Defining the role of a Business English Business Partner
When a BEBP works onsite at your company, they do so as a Fractional employee on your team. They work for your company by providing their expertise in professional English communication, but without a full “employee benefits” commitment from you.
Perhaps you have heard the term “Fractional” used in relation to positions like CTO (Chief Technology Officer) or CMO (Chief Marketing Officer). The advantage of hiring a Fractional CTO or CMO is that you receive all the benefits of a C-Suite leader contributing to your success, but without the huge cost.
Same with a BEBP. You are hiring a “Fractional” business professional to provide your employees with on-demand coaching that makes them more productive and helps them become more professional in English.
BEBPs make sure that anything produced by your employees in English – whether it is spoken or written – is up to professional standards, and that they know why. This is extremely important because, as we noted in our article about Business English Workshops, we live and work in the communication age!
You can probably think of examples where substandard English communication hurt your company. It could have been in an email, a document, a presentation, a customer service chat, a social media post, a sales negotiation, etc.
There are many ways broken English can indicate a lack of professionalism and make the receiver of the English lose confidence in your company or brand.
● ● ●
Wondering how a BEBP can help your company succeed with English?
● ● ●
Problems Solved by a BEBP
Here are just a few of the problems Thai companies face when lacking professional English in the workplace:
- Missed sales opportunities
- Unclear, unconvincing marketing materials
- Shyness and/or misunderstandings in meetings
- Coworker dissatisfaction due to slow chat & email replies
- Customer dissatisfaction due to customer service miscommunications
How do these problems go away? By having a BEBP on hand whose job it is to edit, correct, clarify, accelerate, and professionalize the necessary communication in all of those matters – in real time whenever an employee needs it.
Here are some specific examples of where a BEBP will help your employees use English more productively & professionally:
- Client Communication
- Your BEBP will be available to help all employees write emails and chat responses in English that are polite, professional, and clear to your customers.
- Internal Communication
- Your BEBP will check internal documents to ensure they’re easily understood, and train employees to write “get to the point” emails and chat messages.
- Meetings & Presentations
- We will help your team prepare, refine, and practice their presentations in English, so they feel confident when speaking to coworkers or customers.
- Social Media Posts
- If your company uses Facebook, Instagram, or LinkedIn, your BEBP will help you write and edit posts in English that are professional and make an impact.
- Marketing & Advertising
- Your BEBP will help your team create content that attracts eyeballs, shows your business in the best way, and demonstrates professionalism to prospects.
● ● ●
Let’s discuss the problems your company has with English.
● ● ●
Fixing AND Teaching
Your employees can ask their BEBP for assistance with English anytime they need it. In addition to the real-time, on-the-job “fixes” they’ll receive are explanations of those fixes. This can happen in different ways.
The most obvious way is that while working on an email, document, or presentation with their BEBP, your employees will be shown why the fixes were made and how to do things the right way going forward.
Another way is through formal lessons, which can be scheduled classroom style, held after work or during break times. They can occur in small groups or one-on-one, in traditional 90-minute classes or in shorter “micro classes.” It just depends on your employees’ needs and availability.
These classroom lessons are a great way to give your employees the chance to improve their English in a structured way. They will learn useful vocabulary and communication skills that they can use in their jobs every day, and they’ll get an opportunity to review any on-the-job coaching they previously received on emails, documents, or presentations, etc.
ECSC is not just there to provide fixes to your employees’ English. We are there to provide feedback & guidance, give your employees confidence, teach them, and upgrade their communication skills: Fixing, Teaching, Supporting.
● ● ●
Why Choose This Service?
Our Business English Consulting service is different from other training programs. It is Fractional and ongoing – your BEBP doesn’t just teach and leave; they join your team to make sure your English becomes and stays professional.
Here are the top three things that make this service unique:
- Personalized: Your company is unique, and your BEBP will work closely with you to make sure you get the help that fits your business.
- Real Time: When an employee needs something done quickly, our consultant is already there. You don’t need to wait for corrections or advice because a BEBP is on-site and ready to help.
- Practical: Your employees will not only get their English fixed, but also learn why the changes are made. This helps them improve their own English skills over time through “situational learning.”
Business English Consulting is the surest way to make sure your company uses English well. Let ECSC provide a BEBP to help your team succeed.
● ● ●
Contact us today to learn more about Business English Consulting. We also offer Workshops, Executive Coaching, and standalone Courses.
