Business English Training From Providers in Bangkok

Business English Training

October 29, 2024

What is the “customer journey” for Thai companies?

The term “customer journey” is not 100% accurate in what it is attempting to describe.

Most marketers will define it as the path you take from “awareness” (before you purchase a product or service) through “advocacy” (after you purchase a product or service, and believe in it).

But when you’re in the awareness stage – i.e., before you’ve flashed any cash – you’re not really a “customer” yet, right? At that stage you’re a prospect or potential buyer or pending customer – but not yet a customer.

After all, a customer is someone who has actually purchased/bought/invested in a product or service from a chosen provider. (Note: This is true with respect to Business English training from providers in Bangkok, too.)

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The Business English Customer in Bangkok

So, if you are not truly a customer until after you’ve purchased something, then what does “customer journey” really mean in the context of Business English training?

Most companies/customers think Business English training from providers in Bangkok involves a “corporate course” for their employees. They assume they will receive classroom-style grammar lessons conducted in an office conference room.

But it can be so much more than that. English training should provide HR, L&D, and Talent Management decision makers with an opportunity to take their employees on a journey through many different services.

In other words, after you’ve signed up and paid your provider, you should be given the option to participate in more than just “courses.” You should be able to select a progressive path for your employees from Service #1 to Service #2 to Service #3, and so on.

And in most cases, Thai companies need to go on that kind of customer journey – one that includes a diverse range of training types to help employees company-wide to develop their English communication skills.

This is exactly why ECSC Thailand offers not only courses, but services like interactive group workshops, personalized coaching for C-Suite executives, and “on-demand” consulting designed to upgrade every aspect of English usage inside your business.

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Interested in upgrading your employees’ English ability across the company?

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Your Company’s Business English Customer Journey

For Human Resources departments that are seriously considering Business English training from providers in Bangkok, here is what your customer journey could entail.

(And remember, we are suggesting that employees across your company will benefit from upgrading their Business English vocabulary. It is very likely that they are included in the statistics about the “problem” with English language ability in Thailand.)

Here are the three primary services that ECSC provides to companies in Bangkok:

EMPLOYEE WORKSHOPS

Innovative communication skills training based on experience & situation learning. Customized for your employees' needs.

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EXECUTIVE COACHING

One-on-one, face-to-face training for C-Suite personnel. Ideal for leaders who wish to use English to communicate with real impact.

Learn More

ONSITE CONSULTING

Your own in-house Business English Business Partner (BEBP). Providing on-demand guidance and instruction on all things English.

Learn More

And, here is a link to the information about our fourth service: corporate English courses.

Your Business English customer journey depends on how many of your employees need to improve their skills, the “level” at which those employees speak & write, and the “type” of English that they need to be successful in their area of expertise.

(For example, if your frontline customer service people primarily communicate in chat & email, an Email Workshop would benefit them more than a “General Business English” conversation course.)

Now let’s look deeper at the three most common customer journeys taken by our clients, with a brief explanation of how they could help you:

Executive Coaching → Employee Workshop → Group Course(s)
- This is a way for the big boss to work with us first, to polish up their vocabulary and become more comfortable communicating with impact. And when they recognize that they are getting their money’s worth, they can recommend additional training for the rest of your teams.The additional training often begins with a Workshop and then progresses to either a “General Business English” course or an “English for Specific Departments” course.
Employee Workshop → Group Course(s) → Onsite Consulting
- This journey is perfect for companies that have a group of employees with a specific need – such as to improve their email writing abilities – which can be accomplished with an interactive and fun one-day Workshop. If those or other employees would additionally like something longer-term, then it makes sense to do a 30- or 45-hour Group Course next.Then, the most beneficial long-term solution is to sign up for ECSC’s unique Onsite Consulting service where you host our consultant (our BEBP, or “Business English Business Partner”) at your office on a part-time or full-time basis.
Onsite Consulting → Employee Workshop → Group Course(s)
- Perhaps you would like to go straight to a service that provides comprehensive, company-wide English coaching & guidance, in which case you could simply start with Onsite Consulting.After that, you could mix in some Workshops and Group Courses to really drive home the coaching & guidance that your employees have been receiving on a daily basis from their BEBP.

There are plenty of possible customer journeys for ECSC customers. We work with you to provide the training your employees actually need to get better at communicating in English with coworkers & clients.

Most companies think Business English training from providers in Bangkok involves a “corporate course” comprised of classroom-style grammar lessons conducted in an office conference room. But it can be so much more than that.

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Contact us today to schedule a call with Ajarn Don to discuss your potential customer journeys through ECSC’s Business English Workshops & Courses, Executive Coaching, and Onsite Consulting.